Case Study-Hija4.com

Raquel is a fabulous jewelry designer. In a sea of jewelry designers, she needed to stand out. Her site was a do it yourself, and she used a black background because she felt it would display her pictures better.

She also had a lot of her jewelry in consignment, which meant she would only be paid if it sold. Her business had boomed in the past three years and now it was time to take it to the next level. She wanted her website to reflect that she is up and coming. She also wanted to get in big stores but she has no clue how to go about doing that.

We talked about the feel she wanted to convey. She wanted to look sophisticated, worthy of high end stores. Her packaging needed to be designed. She also needed a press release and intro letter.

Her web image needed some work, starting with the logo. The font was not communicating sophistication. The other color she used was a bright red. That particular shade was very bright and was contrary to her chosen image.

A designer was hired to do the website, and another for the logo. The red-pink color is richer. The font is an all caps serif font. The font resembles
Victoria`s Secret font, which we agreed was very sophisticated. Raquel is very please with her new look.



The new site is more indicative of her new found sophistication. Mrosewebdesign.com did a fabulous job. In order to design this site, we had to treat her creations as art pieces, and the site as a gallery. So, we visited designers like David Yurman and Betsey Johnson in order to get a feel for how they frame their work. Her new site not only frames her work but is worthy of her pieces.

After taking her pieces out of consignment she sent me this email:
"I just wanted to tell you when we talked you advised me to not do consignments. So I removed my jewelry from the store where it was on consignment. They now want to buy some of my jewelry up front. Yeeeeeeeeeeeeee HAWWWWWWWWWWWWWW! Thank you so much for your expertise! "

Why not be paid ahead of time? Consignments are great for used items, but not for new goods. Another thing we talked about is how is she treating her pieces? Her silent answer was evident she didn`t know what I was talking about.

Her designs are to be treated as pieces of art. I asked her if she had a site where she could display her designs as a portfolio site. I told her she is the one who gives her pieces value, not just in dollar signs, but as a wearable piece of art. The portfolio site will be a way to show off her work. She is now working on that!

I will update with a follow up post!