Case Study-MyMimiPie.com

MyMimiPie.com is an adorable card business created by Erika Barnes. The site, designed by Hip N` Chic, is very visually appealing and frames her work well.
In speaking with Erika, felt people were coming but not buying. She spent a lot of money on the site and not made enough. We did three things;

• Search Engine Optimization
  
• Loss Analysis
  
• In-Business Business Plans

I sat down with her and explained what could be deterring the search engines from entering her site. I also explained the process of adding specific keywords to her content and hyperlinking the keywords to existing pages on her site that matched those words.

I also analyzed her time spent on her work. What she was charging for services offered and what was complementary. In studying the correlation of what she was being paid for and what she wasn`t, I determined that giving away services is what is causing her to loose money. A modest fee would be charged.
In order to simplify her process, she will decide what will be customized and what will not. That way she can concentrate on having sets ready when orders are placed. When customized orders come in, she will work on those and charge accordingly.
In about a week I will check in with her and see how she is doing!!